silhouette photo of group people standing on grass

It’s Time for Inbound Sales Teams to Evolve

I know that there’s about a 50/50 split between readers who really dig this kind of metaphoric marketing mindmeld and those who are already rolling their eyes, so I’m going to start with a really quick summary of the point I’m trying to get to. (If you’re in the half that enjoys a good story, […]

person holding brown eyeglasses with green trees background

Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly clear. That helps explain the other meaning of myopia: lack […]

donald trump shrugging

Trump Won the Presidential Election Using Inbound Marketing Tactics

Who knew, right? (The Donald knew… and here’s how he did it.) Regardless of your personal thoughts, opinions, and feelings about the outcome of the US Presidential election, one thing became very clear around 2:30 this morning: No amount of experience, educated forecasting, or so-called “common sense” can protect the status quo when well-executed inbound […]

selective focus of blue-eyed person

Why Your Writing Needs to Grab My Eyeballs In Under Three Seconds

The attention span of the average reader has plummeted to dismally low levels of late. Why? Just consider how incredibly fast a mediocre internet user can obtain an answer that satisfies, using Google as the go-to-source: What is the capital of North Dakota? About 17,300,000 results (0.25 seconds) Who makes the best coffee in Albany, […]

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