TEDx Talk: Never Laugh at Live Dragons

I’m excited to finally be able to share this video of my TEDx presentation last year in Hickory, NC.  Unfortunately, due to a number of technical issues apparently caused by my appearance on the stage, it took the team a long time to get the video to its current state of mediocrity.  But, you can see and hear it well enough to get the point.

It’s a fun excursion into the power of stories, and what they can mean to the tellers and the listeners.

Enjoy!

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TEDx Talk

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The Content Marketing Hurricane: Making Landfall

I’m so glad this article caught your eye.  It’s actually part of the members only content I’ve created just for members of my Content Marketing Stormwatchers!  If you’d like to enjoy it, why not take membership for a spin?  It’s incredibly cool, and remarkably inexpensive too!

Just $10 for a full year’s access, or $2 per month for as long as you need.

Plus, as a bonus, members get a special deep discount on the eBook version of the book that started it all, The Content Marketing Hurricane.

I’ll be looking out for you inside the Stormwatcher’s Hideout!

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The Content Marketing Tornado (What Not to Do)

If you’ve ever been in the path of a tornado, you know how powerful they can be. 

Tornado

Courtesy of http://www.flickr.com/photos/28698684@N08/

 

It’s one of Mother Nature’s most destructive forces, and the sight of that funnel cloud can strike the fear of God into the heart of the bravest cowboy.

But one of the scariest things about tornadoes is their rarity and their unpredictability.

You never know where or when one is going to show up.

You don’t know how long it’ll stick around.

You have no idea how strong it will be, what direction it’s going to move, or whether it’s going to destroy your trailer or Aunt Jessie’s next door.

You just don’t know.

The Content Marketing Tornado

Please, don’t create a Content Marketing Tornado.

If you have something worth saying, and a target audience who wants to hear it, then give them the courtesy of being consistent and professional.

Don’t come out of a blue sky with a 300 page e-book touting yourself as the world’s #1 expert on organic green tea farming, blitz the heck out of the social media channels with ads for your book, and then disappear just as quickly.

While you’re sitting home, shaking your head and wondering why no one bought your book, the rest of the world’s green tea lovers are wondering just what the heck all that was about!

They didn’t know you, they didn’t like you, they certainly didn’t trust you. And buying your book was not a priority.

You blew in like a tornado, hopped around in their trailer park, did some damage, then disappeared.

And good riddance. 

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Advanced Basics: How Do You Get Started?

I’m so glad this article caught your eye.  It’s actually part of the members only content I’ve created just for members of my Content Marketing Stormwatchers!  If you’d like to enjoy it, why not take membership for a spin?  It’s incredibly cool, and remarkably inexpensive too!

Just $10 for a full year’s access, or $2 per month for as long as you need.

Plus, as a bonus, members get a special deep discount on the eBook version of the book that started it all, The Content Marketing Hurricane.

I’ll be looking out for you inside the Stormwatcher’s Hideout!

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Advanced Basics: How Much? How Soon? How Often?

I’m so glad this article caught your eye.  It’s actually part of the members only content I’ve created just for members of my Content Marketing Stormwatchers!  If you’d like to enjoy it, why not take membership for a spin?  It’s incredibly cool, and remarkably inexpensive too!

Just $10 for a full year’s access, or $2 per month for as long as you need.

Plus, as a bonus, members get a special deep discount on the eBook version of the book that started it all, The Content Marketing Hurricane.

I’ll be looking out for you inside the Stormwatcher’s Hideout!

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Advanced Basics: Why is Content Marketing so Important?

I’m so glad this article caught your eye.  It’s actually part of the members only content I’ve created just for members of my Content Marketing Stormwatchers!  If you’d like to enjoy it, why not take membership for a spin?  It’s incredibly cool, and remarkably inexpensive too!

Just $10 for a full year’s access, or $2 per month for as long as you need.

Plus, as a bonus, members get a special deep discount on the eBook version of the book that started it all, The Content Marketing Hurricane.

I’ll be looking out for you inside the Stormwatcher’s Hideout!

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Advanced Basics: What is Content Marketing?

I’m so glad this article caught your eye.  It’s actually part of the members only content I’ve created just for members of my Content Marketing Stormwatchers!  If you’d like to enjoy it, why not take membership for a spin?  It’s incredibly cool, and remarkably inexpensive too!

Just $10 for a full year’s access, or $2 per month for as long as you need.

Plus, as a bonus, members get a special deep discount on the eBook version of the book that started it all, The Content Marketing Hurricane.

I’ll be looking out for you inside the Stormwatcher’s Hideout!

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The Content Marketing Hurricane: Tropical Storm

Remember, this storm is constantly spinning.

content marketing hurricane

Courtesy of http://morguefile.com/creative/cohdra

It has to, or it’s going to peter out.

So there are two cycles going on here that both keep everything in motion:

The Instant Expert Formula:

The cycle of decision making, research, content creation and content distribution was covered in Section Two:

  1. Initial decision making – figuring out which of the intersecting points from your Disparate Forces is going to be your topic(s) of choice to build your content around.
  2. Finding a niche – fitting that topic(s) into a marketable niche with an established or identifiable target audience and (possibly) competition.
  3. Narrowing the focus – positioning yourself within that niche in such a way that you can successfully market to a broad enough audience while handling the competition.
  4. Deciding on the media – choosing the channels and formats most effective for the content you want to produce and audience you need to speak to.
  5. Creating your content – The 10-step Checklist for Creating Killer Content!
  6. Getting published – distributing that content effectively on your own or via one or more 3rd parties.
  7. Re-evaluating – monitoring and analyzing the entire process with an eye for efficiency and efficacy; seeing what worked and repeating it, seeing what didn’t work and eliminating it.

You’re going to keep that cycle going by constantly monitoring the content you create and distribute, and making tiny but meaningful (kaizen) improvements to it with each progressive piece you create.

The 10-step Checklist for Creating Killer Content:

Then, contained in Step 5 of that formula is The 10-step Checklist for Creating Killer Content:

  1. Think About Your Audience – Targeting your content to solve a problem for your audience.
  2. Plan Ahead – Creating efficiencies and guaranteeing success.
  3. Get Excited – Putting your personal best into every piece.
  4. Write Like You Speak – Making your content conversational and engaging.
  5. Limit or Eliminate Jargon – Avoid one of the biggest problems rookie content marketers make.
  6. Trust Your First Draft – It came out this way for a reason, so trust that.
  7. Proofread – Get the technical junk out of the way.
  8. Read Aloud – Verify the content is conversational.
  9. Trash Your First Draft – Get it right the second time.
  10. Know When to Let it Go – Concentrate on excellence, not perfection.

With each piece of content you create, as you complete these 10 steps, you move back to Step 6 of the Instant Expert Formula and move through that cycle again as well.

By combining the synergistic power of these two cycles, your content marketing strategy will progress steadily from a conglomeration of Disparate Forces to a slowly churning Tropical Disturbance, then to a fast-moving Tropical Depression, and finally…


Content Marketing Hurricane book cover