Why Your Business Blog is the Biggest Driver of Inbound Marketing Results

inbound marketing article


Inbound marketing is a broad term that incorporates a large number of possible strategies, tactics, and best practices. There are so many tools and methods that come into play — with even more creative tactics deployed every day — it can feel difficult to keep up.

But one thing hasn’t changed over the years, even as inbound marketing has continued to evolve as a discipline. The fact is that your business blog, if planned and executed properly, remains the single most important piece of the inbound marketing puzzle.

This inbound marketing article originally appeared on the SPROUT Content blog. It also incorporates an inbound marketing video and presentation that I created.

Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.