Interestingly, “what’s new” in B2B marketing this year isn’t actually “new” at all!
In fact, in our estimation, 2016 is going to be a make-or-break year for B2B marketers around the world who have been slow to realize the power of inbound marketing, high quality content, and a clear focus on attracting qualified leads through a wide range of digital channels, all of which have been evolving trends for years.
So, perhaps a better title for this post is, “What’s Not So New in B2B Marketing in 2016 – And When are B2B Marketers Going to Wake Up?”
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.