What’s New in B2B Marketing in 2016?

inbound marketing article


Interestingly, “what’s new” in B2B marketing this year isn’t actually “new” at all!

In fact, in our estimation, 2016 is going to be a make-or-break year for B2B marketers around the world who have been slow to realize the power of inbound marketing, high quality content, and a clear focus on attracting qualified leads through a wide range of digital channels, all of which have been evolving trends for years.

So, perhaps a better title for this post is, “What’s Not So New in B2B Marketing in 2016 – And When are B2B Marketers Going to Wake Up?”

This inbound marketing article originally appeared on the SPROUT Content blog.

Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.