Trump Won the Presidential Election Using Inbound Marketing Tactics

inbound marketing article


Now, I’m not going to sit here and try to pick apart an actual blow-by-blow analysis of the respective candidates’ digital marketing strategies. I’m not going to try and argue that how Trump’s campaign employed various inbound marketing tactics over the course of his run for the presidency can be tied directly to his eventual victory. The topic is far too complex and layered to make a go of that kind of analysis the day after.

But I will say this: Without a doubt, Donald Trump’s campaign was centered to a large extent on some fundamental principles that are key to successful inbound marketing. And, seeing how those principles worked (whether consciously or not) can inform your marketing decisions going forward.

So let’s break it down…

This inbound marketing article originally appeared on the SPROUT Content blog.

Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.