Content marketing – and, really, the entire concept of inbound marketing – has been around for a while now. Every marketer has heard of it, and most have at least dipped their toes in the water a little bit. But there are still some folks out there who are hesitant to go all in.
It’s okay. I understand. After all, “the grass is always greener…” You might be concerned that the tactics that make up an inbound marketing strategy are changing too fast, content marketing is just a really, really long standing fad, or that it’s just the shiny new toy in the marketing world but there’s no real science or metrics behind it.
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.