We’ve all heard it before, but it bears repeating anyway: Content marketing is a marathon, not a sprint. It’s a long-term strategy for slow and steady growth, relationship building and brand recognition, among other goals.
Smart marketers wanting to get the most out of content marketing will map out their strategies with the long view in mind. Plan to keep at it for the foreseeable future rather than considering it like any other 30-, 60- or 90-day advertising campaign that either does or does not earn back its cost in sales.
But, there’s a hidden danger in this long-term strategic view, and it comes down to simple human nature.