As a Denver-based inbound marketing agency, we’re more than thrilled that Peyton Manning and our beloved Broncos are bringing home the Lombardi Trophy this year.

But, as marketers, there’s always a part of our brains that’s wondering, “what does this teach me? How can I use this?” And as I sat there following the game and thought about those questions for a bit, it became very clear:

The Super Bowl Champions are like successful inbound marketers

Sure, it sounds like a stretch, but hear me out.

Here are four reasons I think this comparison works:

This inbound marketing article originally appeared on the SPROUT Content blog.

Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.