If you’re a marketer working in a busy corporate marketing department, or even if you’re a department of one handling all the marketing efforts for a lean startup, you’re probably well versed in basic search engine optimization (SEO), and particularly how to get value out of the granddaddy of them all: Google.
However, your boss and/or founder, or CEO, may not have the same level of knowledge or appreciation. After all, they have not likely worked hands-on in marketing in the last five years or so, immersed in the efforts to make a brand digitally visible to the world.
But, if you want to have executive support for marketing programs and budgets – and let’s face it, that’s crucial – then you’re going to need to sell your CEO on the efforts you’re putting into SEO and content marketing; the very foundation of which has roots in at least an elementary understanding of Google and using that to your advantage.
So, if you’re unsure how to accomplish that, here’s a brief primer that should come in very handy:
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.