LinkedIn has proven itself to be the premier social network for professional networking, sales, and lead generation efforts. And over the last two years, it’s also been working hard to become the source for business-related content online.
For all these reasons, if you’re responsible for your company’s inbound marketing efforts, it’s vital that you not only understand LinkedIn in general, but that you take full advantage of the tools and resources it makes available to up your game, get in front of more eyeballs, and build your business the right way.
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.