I absolutely love to read and research – probably for far too much of my working day – about subjects like SEO, inbound marketing, conversion optimization, and other topics guaranteed to glaze the stares of nearly anyone I’m likely to meet outside of Comicon or other similar networking events.
Amid all this research, I’ve come across the concept of growth hacking repeatedly, and it’s always intrigued me. But, since I make my living helping companies accomplish great things with inbound marketing, for the longest time I felt like growth hacking was from “the other side of the tracks.” Like it was nefarious magic they could use, but that nice guys like me didn’t get caught up in…
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.