Inbound Marketing is Still a Thing
First of all, inbound marketing certainly isn’t fading away. That’s one of the coolest things about this sea of change that’s happening in inbound of late. It’s not trading one thing for another, but rather expanding the reach of a concept that’s already proven itself to be powerful and effective in a marketing environment and applying it to other aspects of business, including sales.
As a result, you can expect to see many marketing professionals – especially those certified to assist with HubSpot installation and consultation – to begin branching out into sales-related services as well.
Inbound Sales is the New Thing
Inbound is no longer “just” a marketing thing as it once was. Sales professionals (along with other business units) have seen the light and are adopting inbound techniques, with impressive results.
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.