You know that effective marketing in today’s world requires the creation and distribution of content that’s going to effectively draw prospects to you via internet search and guide them through the buying cycle.
That’s been established for some time now and nearly all companies are working toward that goal to one extent or another.
This dangerous condition – content myopia – has nothing to do with failing to create enough content or failing to effectively distribute that content. In fact, a myopic content marketing strategy can look pretty good on paper: It can be consistent, timely, targeted, and so forth…
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.