Today, though, talented and knowledgeable professionals have an opportunity to capitalize on their knowledge and experience to directly improve their marketing efforts without needing to shake a million hands. Now they can be shaken virtually.
The difference is the technological viability of creating and disseminating quality digital content in a strategic way to find, nurture, and convert targeted leads into satisfied paying customers. Here are four solid ways business-to-business companies can benefit from inbound marketing.
This inbound marketing article originally appeared on the SPROUT Content blog.
Starting in January, 2014, Justin P Lambert works full time with SPROUT Content, a leading inbound marketing agency based in Denver, Colorado.