If you’re here at Unbounce reading this sexy blog, it means you’re probably already familiar with landing page optimization. Which is good, because it’s far too rich and important a topic to cover in one post. (But, just between you and me, if you’d like to know lots more about the fundamentals of making your landing pages the best they can possibly be, you could do worse than to check out 101 Landing Page Optimizations Tips.)
I want to take a few moments to discuss the little things that make your landing page sing. “The devil is in the details”, as they say, and once you’ve got your pretty little landing page up and running, and you’ve worked through some of the major improvements you needed to make, that’s what you’re left with: little details.