Words That Begin With Me

Personal and Professional Insights by Justin P Lambert

Why Smart Home Technology is What Buyers are Looking For

Why Smart Home Technology is What Buyers are Looking For

  Smart home technology — all those cool, trendy internet-connected power outlets, thermostats and other devices that you either don’t know about or totally take for granted — have undergone a revolution this year, and the trend continues. Whereas the concept of a “smart home” has been around since the mid-20th century, it’s only inRead more about Why Smart Home Technology is What Buyers are Looking For[…]

The Eco-friendly RV is Reinventing an American Tradition

The Eco-friendly RV is Reinventing an American Tradition

  From the classic family road trip to a wandering retirement plan, hopping into a recreational vehicle (RV) and hitting the open road has been an offbeat aspect of the American culture for decades now. But it hasn’t exactly been the environment’s best friend. Considering the average motor home had gas mileage in the mid-to-lowRead more about The Eco-friendly RV is Reinventing an American Tradition[…]

TEDx Talk: “Never Laugh at Live Dragons”

TEDx Talk: “Never Laugh at Live Dragons”

I gave this speech at the TEDxHickory event in Hickory, NC in 2013. Unfortunately, there were some sound issues at the venue, so I apologize for the poor audio, but I think you can hear it all.   This video is archived on the TEDx Talks YouTube Channel.

15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money

  This is not my own work, but rather a recognition I’m very proud of. In 2011, Sonia Simone from Copyblogger (only one of the most famous and influential blogs related to my profession) chose my professional content marketing blog as one of the 15 best content marketing blogs of 2011! I was both elatedRead more about 15 Copywriting and Content Marketing Blogs that Will Make You More Money[…]

Selected as One of the Top 100 Content Marketers to Follow on Twitter in 2015

Selected as One of the Top 100 Content Marketers to Follow on Twitter in 2015

  This is not one of my own works, but rather an accomplishment I’m very proud of. WittyParrot, a content productivity platform, selected the 100 most valuable Twitter accounts for those interested in content marketing to follow. I was honored to be on that list along with dozens of my virtual mentors and other contentRead more about Selected as One of the Top 100 Content Marketers to Follow on Twitter in 2015[…]

How Your Family Affects Creativity and Your Content Marketing Success

How Your Family Affects Creativity and Your Content Marketing Success

  With so many strategies and processes being thrown around, all focused on content marketing, it might seem odd to talk about something as seemingly mundane as your family. But there’s a very good reason why the way you were brought up has a bearing on how successful you might be as a content marketer.Read more about How Your Family Affects Creativity and Your Content Marketing Success[…]

Is Your Content Marketing Strategy Gaining Momentum?

Is Your Content Marketing Strategy Gaining Momentum?

  We’ve all heard it before, but it bears repeating anyway: Content marketing is a marathon, not a sprint. It’s a long-term strategy for slow and steady growth, relationship building and brand recognition, among other goals. Smart marketers wanting to get the most out of content marketing will map out their strategies with the longRead more about Is Your Content Marketing Strategy Gaining Momentum?[…]

Do-over

Do-over

  A time-traveling cop must go back and fix a fatal error before it’s too late. It’s available to read for free on Wattpad.

Mosquitos

Mosquitos

  A good old fashioned creature feature with giant, blood-thirsty insect hordes and a campground full of unsuspecting campers! It’s free to read on Wattpad.  

4 Ways Professional Service Companies Benefit from Inbound Marketing

4 Ways Professional Service Companies Benefit from Inbound Marketing

  Today, though, talented and knowledgeable professionals have an opportunity to capitalize on their knowledge and experience to directly improve their marketing efforts without needing to shake a million hands. Now they can be shaken virtually. The difference is the technological viability of creating and disseminating quality digital content in a strategic way to find,Read more about 4 Ways Professional Service Companies Benefit from Inbound Marketing[…]

When to Outsource Inbound Marketing

When to Outsource Inbound Marketing

  If your company has an inbound marketing program, congratulations! You’re already several steps ahead of most of your competition. If you’re handling it all internally, again, congratulations! That’s not easy. Now, the big question: is your inbound marketing plan working? Chew on that for a few moments. Are you seeing… This inbound marketing article originally appearedRead more about When to Outsource Inbound Marketing[…]

How an Effective Influencer Marketing Strategy Supports B2B Inbound (and Why it Matters)

How an Effective Influencer Marketing Strategy Supports B2B Inbound (and Why it Matters)

  Inbound marketing is all about getting the right content in front of the right people at the right time. But it’s becoming even more challenging to ensure that your content is found by those that need it most. What if you had instant access to a large, engaged audience across multiple channels? That’s theRead more about How an Effective Influencer Marketing Strategy Supports B2B Inbound (and Why it Matters)[…]

SEO SOS – Save Your Site from the SEO Mistakes You’re Making Right Now

SEO SOS – Save Your Site from the SEO Mistakes You’re Making Right Now

  Without an internal SEO expert, it can be difficult and overwhelming to stay on top of SEO best practices for your site. With continually updated search algorithms, a changing array of penalties for different issues and requirements, and an abundance of “advice” out there, it can feel like a struggle just to stay afloat.Read more about SEO SOS – Save Your Site from the SEO Mistakes You’re Making Right Now[…]

How to Become an Industry Champion – Enhance Your Inbound Marketing Game and Crush the Competition

How to Become an Industry Champion – Enhance Your Inbound Marketing Game and Crush the Competition

  Developing helpful content is essential to successful marketing, and necessary for your company to stay relevant, today. Creating Performance Content – content that will help your business stand out and entice action from your customers – requires planning, effort, and creative skill, all utilized strategically over the long term. So, how do you evenRead more about How to Become an Industry Champion – Enhance Your Inbound Marketing Game and Crush the Competition[…]

20 Ways to Use LinkedIn to Attract B2B Leads

20 Ways to Use LinkedIn to Attract B2B Leads

  LinkedIn has intentionally evolved into one of the most powerful online sources for branding, thought leadership, and business-related content. It is, without doubt, a go-to site for professionals with money to spend and problems to solve. But are you using the professional networking site to its full potential to attract B2B leads? This inbound marketing ebookRead more about 20 Ways to Use LinkedIn to Attract B2B Leads[…]

How to Audit Your LinkedIn Profile for Inbound Marketing Success

How to Audit Your LinkedIn Profile for Inbound Marketing Success

  LinkedIn has proven itself to be the premier social network for professional networking, sales, and lead generation efforts. And over the last two years, it’s also been working hard to become the source for business-related content online. For all these reasons, if you’re responsible for your company’s inbound marketing efforts, it’s vital that you notRead more about How to Audit Your LinkedIn Profile for Inbound Marketing Success[…]

Inbound Marketing Insights: Why the Denver Broncos Won the Super Bowl

Inbound Marketing Insights: Why the Denver Broncos Won the Super Bowl

  As a Denver-based inbound marketing agency, we’re more than thrilled that Peyton Manning and our beloved Broncos are bringing home the Lombardi Trophy this year. But, as marketers, there’s always a part of our brains that’s wondering, “what does this teach me? How can I use this?” And as I sat there following theRead more about Inbound Marketing Insights: Why the Denver Broncos Won the Super Bowl[…]

Why Your Business Blog is the Biggest Driver of Inbound Marketing Results

Why Your Business Blog is the Biggest Driver of Inbound Marketing Results

  Inbound marketing is a broad term that incorporates a large number of possible strategies, tactics, and best practices. There are so many tools and methods that come into play — with even more creative tactics deployed every day — it can feel difficult to keep up. But one thing hasn’t changed over the years,Read more about Why Your Business Blog is the Biggest Driver of Inbound Marketing Results[…]

How Tech Companies Can Get Inbound Marketing Buy-in from Senior Management

How Tech Companies Can Get Inbound Marketing Buy-in from Senior Management

  Even now, there’s still a strong contingent of high-level decision makers in many industries who don’t understand or believe in inbound marketing’s ability to enhance the value and efficiency of virtually any organization’s marketing efforts. Especially when compared to more traditional outbound marketing methods that have been used for years. It seems counterintuitive, butRead more about How Tech Companies Can Get Inbound Marketing Buy-in from Senior Management[…]

Don’t Get Stuck in a Marketing Time Machine

Don’t Get Stuck in a Marketing Time Machine

  One glaring example of a decision that can keep you stuck in the past is relying heavily on outbound (interruptive) marketing tactics like direct mail, spam email, telemarketing, or traditional advertising. All these methods interfere with your customer’s normal routine and run the risk of irritating them. More often, they’re simply ignored. On theRead more about Don’t Get Stuck in a Marketing Time Machine[…]

Trump Won the Presidential Election Using Inbound Marketing Tactics

Trump Won the Presidential Election Using Inbound Marketing Tactics

  Now, I’m not going to sit here and try to pick apart an actual blow-by-blow analysis of the respective candidates’ digital marketing strategies. I’m not going to try and argue that how Trump’s campaign employed various inbound marketing tactics over the course of his run for the presidency can be tied directly to hisRead more about Trump Won the Presidential Election Using Inbound Marketing Tactics[…]

Content Myopia – Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

Content Myopia – Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

  You know that effective marketing in today’s world requires the creation and distribution of content that’s going to effectively draw prospects to you via internet search and guide them through the buying cycle. That’s been established for some time now and nearly all companies are working toward that goal to one extent or another.Read more about Content Myopia – Just Because You Know Your Industry Doesn’t Mean Your Prospects Do[…]

Growth Hacking Inbound Marketing – Yes, it Can Be Done!

Growth Hacking Inbound Marketing – Yes, it Can Be Done!

  I absolutely love to read and research – probably for far too much of my working day – about subjects like SEO, inbound marketing, conversion optimization, and other topics guaranteed to glaze the stares of nearly anyone I’m likely to meet outside of Comicon or other similar networking events. Amid all this research, I’veRead more about Growth Hacking Inbound Marketing – Yes, it Can Be Done![…]

Sanity is Boring

Sanity is Boring

  This debut collection of poems and prose presents an eclectic view of a literary career in its infancy. Drawing on the universal consciousness of love, hate, insanity and the Reader’s Digest, everyone will be able to find something of value in these pages. It’s available for sale on Amazon. Reader Reviews: (Click to enlarge)

The Content Marketing Hurricane: Using Proven Content Marketing Principles to Blow Your Competition Away!

The Content Marketing Hurricane: Using Proven Content Marketing Principles to Blow Your Competition Away!

  The Content Marketing Hurricane provides a common sense method for building and maintaining a successful content marketing strategy. Like a real hurricane, your content marketing strategy must gather together the “disparate forces” that make up you as a person, carry those forward with building momentum through the content creation and distribution cycles that makeRead more about The Content Marketing Hurricane: Using Proven Content Marketing Principles to Blow Your Competition Away![…]

The Ectopic Epiphany

The Ectopic Epiphany

  The second collection of poetry and commentary by freelance author and waking dreamer, Justin P Lambert. This collection includes works of various structures and themes, tied to the author’s ongoing exploration of emotion, frustration, and the fun inherent in creation. It’s available for sale on Amazon. Reader Reviews: (Click to enlarge)

Going Home Alone

Going Home Alone

  This is a long short story describing one man’s struggle to move on after the premature death of his wife, and her unique efforts to help him do so. It’s available for sale on Amazon. Reader Reviews: (Click to enlarge)