A cute puppy

Not Another Prediction About Content Marketing in 2013…

A cute puppy
A cute puppy for your viewing pleasure, courtesy of Powi

Welcome to the new year everyone!

Don’t worry, I know you’ve already had it up to your eyebrows with supposed experts telling you how content marketing is going to continue to explode in 2013.  If you haven’t already overdosed on all that, you can find plenty of fodder here, here, and here, to name a few.

But that’s not what I’m here to discuss.

I’m here to discuss you and me.


If you’re anything like me, you’re coming out of 2012 grateful to still be in business and scared to death about the effect the “fiscal cliff” (or whatever snappy euphemism the politicos feel like using to describe America’s financial mismanagement) is going to have on your bottom line in 2013.

You’re noticing the caution with which your current and potential clients are making decisions and you’re having a tough time pinning down contracts and long-term deals the way you used to.

In short, you’re nervous about what 2013 may bring and you’re just as cautious about investing in your business, if not more so.


I’m just the same.

While 2012 was a banner year for Words That Begin With You in many ways, (first full year in full-time freelancing mode, several large-scale projects under my belt, some impressive byline opportunities along with a ton of high-yield ghostwriting deals…) it was also a roller coaster ride that made me dizzy and not a little queasy at times.

The fact is, the current state of the economy makes owning and running a small business harrowing.  And freelancing even in the best of times is usually stressful.

So, in short, I know how you feel.


So the question we’re both left with is this:

What are we going to do in 2013 to try to stabilize the ebb and flow of small business in a crazy economy while simultaneously preparing for the potentially increased tax burden and decreased services the governments shenanigans may hand us?

Personally, I think the best answer we have to that question is to work together.

As a content marketing specialist, my passion is to help small business owners reach existing and potential customers with targeted content that informs, educates, entertains and impresses them.  I translate your thoughts, feelings, experiences, passions and insights into search engine optimized nuggets of content that can and will draw leads and repeat customers to you more effectively than any mass advertising method available to you, and at a fraction of the cost.

And most importantly, I do so on your terms.

I’m not a huge agency with a stable of poorly paid writers churning out junk at $0.02 per word with pre-fabricated content packages that lock you into a required schedule and topic list.

I’m one guy with a talent for hire.  A small business owner myself, I’m certainly interested in profit and growth.  But I don’t have shareholders breathing down my neck or a quota to meet.  What I do have is a family I love, for whom I work hard, and a job I love, which I’m proud to say supports that family.

What this means for you is this:

I want to help you create a content strategy that is customized to your specific audience, business needs, and personal preferences.  And I want to write that content for you, in whatever voice, format, and schedule works best for you.

And since I have the freedom to help a large number of clients on this customizable basis, I’m able to do it all at a price point that works for you, even in a coming year of economic uncertainty.

So, if you’re ready to implement a marketing strategy that’s proven to be effective for small businesses looking to draw and retain customers in all different economic circumstances, and you want to discuss how I can help, please e-mail or call me today.

Thanks very much, and please have a fantastic start to the new year!

Share this content:

Published by

Justin P Lambert

If you like what you're reading here, we can certainly discuss my writing for YOUR blog, too! E-mail me or connect on LinkedIn and let's make something happen!

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>