Copywriting is basically the use of words to sell. Of course, it takes a number of different forms, and each form requires a slightly different set of skills. When I write copy for a client, I don’t feel comfortable charging for a skill I don’t have. So you can be confident that if I’m willing to take on your project, I’m sure I can do a spectacular job on it.
My Personal Guarantee: If my copy fails to produce the results you desire, or my ghostwritten material fails to accomplish its intended purpose, I will continue to rework the job until you are satisfied. No limit on rewrites, no hidden charges or updated contracts. I can’t get much fairer than that.
I offer a special package I call “The Big Picture” which allows for you to receive a complete overhaul of your company’s marketing communication, at a tremendous discount, to achieve a coherent message that is far more powerful and effective.
So, if you are interested in knowing how I can help you make more money, gain more customers, improve brand recognition, increase subscribers, convert leads to sales, or any other powerful positive effect on your business through the power of selling with words, contact me to discuss your project. For some more details on my areas of expertise, see below:
Company Collateral
Company brochures, product brochures, data sheets, sales material, handouts
In most cases, your current collateral and sales material is less effective than it could be. That has to do with creating and maintaining a coherent and effective voice across all company communications. I call this “The Big Picture”. I can promise you a high-quality one-piece project for a fair price. But, I also offer “The Big Picture” – arranging to remake all the communications in your arsenal - at a tremendous discount over the individual projects because I believe it to be the single most powerful improvement you can make to your sales potential.
Direct Marketing
Sales letters, packaging, filler material, lift notes, postcards, self-mailers, catalog, magalog
Direct Mail has been the marketing and sales backbone of entire industries: thousands of companies and millions of individuals have made their livings based on its success. But in recent years, it’s become very expensive. Does that mean you should no longer consider using it? No, it means you need to make it better, and you need to spend less making that happen. I can create powerful direct mail copy to fit any format, keeping your budget firmly in mind. As part of “The Big Picture”, you’ll find your direct marketing messages serve to increase the effect of your other sales material and vice-versa.
Web Copy
Company site copy, SEO, landing pages, online catalogs, e-mail marketing, squeeze pages, autoresponder, blog copy
It takes a very different skill to write for the web than it does to write for print. People searching online have infinitely shorter attention spans, their eyes move all over the screen, they are relying on Google to tell them what is most important, and they can shop around instantly for a better price or a competitor’s offer. I will write your web and e-mail copy in the interest-grabbing, search engine snagging fashion necessary to succeed online.
If you’d like to know more about my rates, click here now. If you want perfection at all cost, click here now.
I also want to help you to improve your own business writing ability, because I can’t be everywhere at once. For that reason, I offer a Special Report entitled Ten Ways to Spruce Up Your Copy – Even if it Doesn’t Need It! It is available for FREE download:
Click here to download Ten Ways to Spruce Up Your Copy!
Keep an eye on the blog on Sundays for the weekly Copywriting installment, including a lot of information based around the Ten Ways to Spruce Up Your Copy principles.
Send to a Friend
You need quality content, designed to market your expertise or sell your products and services. I just happen to do exactly that. So thanks so much for stopping by.
If there's anything I can do to help you, any questions I can answer, or if you could use some help boosting the quality and output of your content marketing program, please get a hold of me!
Justin, thanks for the special offer. I am interested in web copywriting, especially email, landing pages, and press releases. Many writers argue it’s better to choose a few niches, but you seem to be more of a generalist. I see writers making it work either way, but could you share your philosophy? I always love hearing the reasons for either camp. Very best to you.
Hey Lisa,
You’re right, I do market myself as a generalist, with a few areas I specifically excel in. In some ways, I recognize this as a potential marketing error, but I know myself well enough to know that I get bored far too easily by repetition to focus on just one kind of writing. I know that if I were to JUST write speeches, or JUST do web copy, I’d eventually find myself working another job rather than doing what I love. So, instead, I try to take the tack that my diversity strengthens each job. For example, my copywriting experience vastly improves my ghostwriting because part of ghostwriter’s job is to “sell” the client’s ideas and/or reputation with words. And that’s copywriting. I can even see the cross-pollination of my fiction and poetry experience improving my copywriting, article writing and public relations gigs because the ability to tell a story or to find the perfect word to crystallize the thought can put my writing where it needs to be.
Thanks so much for the comment, and I hope you enjoy what you read!
Justin