Content Marketing Packages

Content marketing, as I define it, is the consistent, strategic production of valuable information, through media your current or potential customers enjoy consuming, in order to help them know, like and trust you, viewing you as a valued source of help at the right time.

A few points that I underlined in the above definition bear some quick elaboration:

•  Valuable – Content marketing is not about throwing together a few paragraphs of meaningless junk, stuffed full of keywords for the Google robots and telling people something they already know. That’s called wasting time. The kind of content we’re talking about here is information you could easily sell, but choose instead to share freely. Information your customer values.

• Enjoyable – To have true value, your customer needs to enjoy taking in your content. This means a few things: first, you need to understand your customer and figure out what type of message she’ll get the most out of. But also, since everyone learns and engages with information differently, this dictates the variety of different types of content you’re going to need to consider creating if you want to reach your target audience effectively.
• Timely – One of the most difficult, but rewarding, aspects of good content marketing is its consistency. Producing high-quality content on a consistent basis isn’t easy. Distributing it effectively and working to engage your audience wherever your content goes isn’t easy either. But it’s a blast! And it’s how you’re going to manage to strike the right chord with the right person at the right time, bringing the reward back to you.

So, this is where the tires really hit the road.

I can write copy, which is selling with words.

I can also write articles, books, and other marketing materials in your name and voice, effectively becoming you, amplified.

But the real power, the real long-term effect, is going to come from consistently doing so in a strategic way over the long term.

And THAT is content marketing.

The Packages

To accomplish the “consistent”, “long-term” aspects of this concept, I have developed the following annual package levels for small businesses and independents to exploit the power of content marketing at discounted prices with attractive monthly payment options.

Each of these packages are fully customizable, but I’ve listed a sample services list as an example of what it could include:

Bronze Package

• Blog startup kit (About page, Subscribe Page, up to three Cornerstone Pages)
• Special Report (to give away free to build your list)
• 1 Blog Post per month
• Choice of two additional articles/press releases/speeches/web pages

Silver Package

• Blog startup kit (About page, Subscribe Page, up to three Cornerstone Pages)
• Special Report (to give away free to build your list)
• 10-part autoresponder series
• 1 additional article per month for separate submission or guest blogging
• 2 additional articles/press releases/speeches/web pages

Gold Package

• Blog startup kit (About page, Subscribe Page, up to three Cornerstone Pages)
• Special Report (to give away free to build your list)
• Up to 4 blog posts per month
• 4 4-page quarterly newsletters for e-mail, print or both
• Up to 6 additional articles/press releases/speeches/web pages
• A company brochure

Platinum Package

• Blog startup kit (About page, Subscribe page)
• 4 blog posts per month
• 4 additional articles for online or offline distribution or as guest blogs
• Special Report (to be given away free to build your list)
• 20-part autoresponder
• 4 4-page quarterly newsletter for e-mail, print or both
• Compilation e-book or book for print at the end of the year (compiled blog posts/articles, edited and made coherent)
• Choice of 6 additional articles/press releases/speeches/web pages
• A company brochure

If you’d really like to see your content marketing hurricane start to build up some momentum, contact me now to discuss how to make it happen.

You can also read more articles about Content Marketing here.

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