How to Sell an Idea
While doing some fun research on selling, (how much of a dork am I, right?) I came across this excellent …keep reading
While doing some fun research on selling, (how much of a dork am I, right?) I came across this excellent …keep reading
I’m noticing a big trend toward noticing the strong relationship between story writing and copywriting. Namely, the fact that a well-written story, properly planned and executed, can sell far more product than a generic benefits/testimonials sales letter.
It’s actually pretty embarrassing. I mean, I tell everyone I’m going camping for the weekend, and in fact what I’m really doing is living in a smaller house with slightly less in the way of amenities and I’m spending more time than usual with shoes on because the family is sitting around the campfire in the evening, and my laptop cord doesn’t reach far enough so I’m disconnected for upwards of a half-hour at a time.