Words That Begin With You

The Content Marketing Holy War

Posted by in Content Marketing

Well, perhaps that’s hyperbole. We content marketers tend to lapse into that now and then, don’t we?  But, it got your attention.  Read on, and I’ll explain: It all started with a fair idea and a fantastic headline… A few days ago, Mark Schaefer, a marketing thought leader for whom I have tons of respect, and the brains and fingertips behind the Businesses Grow blog, put out a great article discussing the very real fact that it’s becoming harder and harder to attract attention in an increasingly noisy world, and…read more

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Five Content Marketing Lessons You Can Learn From the Bible

Posted by in Content Marketing

It’s kind of tough to compete with God when it comes to writing persuasive copy. I mean, think about it: here’s a book that’s inspired fascination, debate, in-depth study, life-changing zeal and faith in its readers for thousands of years.  It’s sold literally BILLIONS of copies.  With a B.  Billions! No matter how you feel about the content, you have to admit that as a content marketing case study, the Bible is a pretty tough act to follow. So what content marketing lessons can we learn from the Bible?  Here’s…read more

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The Content Marketing Hurricane: Making Landfall

Posted by in Content Marketing, Content Marketing Hurricane Book

Instead, if there’s anything you bring home from this series, let it be this:  Stay consistent. Build up slowly. Give everyone a chance to see you coming, feel the wind in their face, and smell the ozone before you force them to take cover. Respect the industry and respect your audience. Respect those folks who are out there with you building their own Content Marketing Hurricanes. And when you finally make landfall, appreciate it. And give a little something back if you can. Because what, really, is a Hurricane if…read more

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The Content Marketing Tornado (What Not to Do)

Posted by in Content Marketing, Content Marketing Hurricane Book

If you’ve ever been in the path of a tornado, you know how powerful they can be.    It’s one of Mother Nature’s most destructive forces, and the sight of that funnel cloud can strike the fear of God into the heart of the bravest cowboy. But one of the scariest things about tornadoes is their rarity and their unpredictability. You never know where or when one is going to show up. You don’t know how long it’ll stick around. You have no idea how strong it will be, what…read more

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Advanced Basics: How Do You Get Started?

Posted by in Content Marketing, Content Marketing Hurricane Book

The more research you do online about the subject of content marketing, the more conflicting information you’ll find. I’m not going to sit here and tell you my methods are the only way to succeed, or even the right way for you.  But, since it’s worked well for me so far, I’ll let you know how I would do it if I were starting from scratch tomorrow. Brainstorming Here are a few questions I’d ask myself: Who is my target audience? What do they want and need to know about…read more

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Advanced Basics: How Much? How Soon? How Often?

Posted by in Content Marketing, Content Marketing Hurricane Book

The short answer is… it depends.    Every strategy is different as it fills different needs and targets different people. But the bottom line fact is, it’s not quick and it’s not necessarily easy. To be truly effective, it’s going to take a lot of content, distributed far and wide as often as possible. So you’re best off starting as soon as you possibly can. This entire series has been about creating the foundation for a successful content marketing strategy, but if I had to sum up the “next steps”…read more

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