I read a great article today that I just had to talk about. It’s a New York Times article about Matt Stone and Trey Parker, the creative forces behind (among many projects) the South Park franchise. They’ve basically forged an…
Welcome to the new year everyone! Don’t worry, I know you’ve already had it up to your eyebrows with supposed experts telling you how content marketing is going to continue to explode in 2013. If you haven’t already overdosed on…
Welcome back for another installment, my friends! Here are my picks for the seven coolest content marketing links from the last seven days! In no particular order, let’s have at it! Vertical Measure’s “Keep Up With Online Marketing Trends the…
As you may have heard already, here at Words That Begin With You, I’ve dubbed October, 2012 “Online Video Month!” If you’re subscribed to the “MORE Words That Begin With You” newsletter, you received a sneak preview last Saturday with…
Welcome back for the fourth installment of Words That Begin With Other Folks! Here you’ll find seven of the coolest links in the content marketing realm over the past week, in your host’s humble opinion. As always, use the…
I came across a new video animation service available at goanimate.com and made this silly short video using their free tools. I’m going to sit down and make up some more intriguing scripts to see if I can get enough…
Time for another installment of Words That Begin With Other Folks! Here come seven of the coolest content marketing links of the week, IMHO: Bit Rebel’s “Traffic Impact of Infographics“ I have a fondness for well-made infographics for two reasons:…
Jeremiah Owyang, of Altimeter Group and his blog Web-Strategist.com, released some incredible research and analysis earlier this month on the subject of Converged Media. I’d recommend setting the following links aside until you have a half-hour or more to really…
We can look at any number of wildly disparate subjects: from popular YouTube videos like The Evolution of Dance to how Ron Paul keeps almost making a bid for the White House to Beatlemania, and we’re going to see the…
Buzzwords and “rules” aside, content is really about communication. Those of us who market ourselves or our clients with content aren’t necessarily doing it because we like to write. We’re not all camera-hogs who can’t wait to upload our shining…
Of course, Words That Begin With Other Folks #1 published about 12 hours before my life was turned upside-down a few times and all my concepts of life and living were called into question. Not that that’s an excuse for reneging on…
I was originally drawn to this book by its intriguing sub-title, “Reinventing Your Company in a Customer-Driven Marketplace” because of its obvious relation to my own tagline, “Customer-Focused Content Marketing. Now.” I’m considering suing the authors. No, not really. The…
There are millions of ideas floating around about what content strategy is, how to develop it and how to implement it. (Really, 2,530,000 search results, according to Google.) Some are spot on, probably better than what you’re about to read….
Take a few minutes to check out How to Develop the Right Voice for Your Branded Content by Dani Fankhauser. (Don’t worry, it’ll open up in a new link so you won’t lose me. ;-0) I thought Ms. Fankhauser’s…
I just told you last week about a great book I recently read by Kevin Nalty of YouTube fame. The book is called “Beyond Viral – How to Attract Customers, Promote Your Brand and Make Money with Online Video” and…
Here’s another new feature on Words That Begin With You, starting today and appearing each Friday going forward. I’m going to pick the top seven content marketing stories from around the web (IMHO) and share them with you, in no…
