I read an article by Newt Barrett of ContentMarketingToday.com about the effect of mobile devices on content marketing.
Go ahead and read the whole article, it’s really good. But then, click back over here because it sparked some thoughts.
“For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying.”
This quote appears just a few lines in, and when I first read it, I was shaking my head and saying to myself, “Oh no, not you too, Newt!”
But, thankfully, Mr. Barrett eases into a much less hysterical point of view. But it made me think, “Do some of my fellow content marketers truly fear technological evolution?”
It’s a little disheartening, but I think the answer is yes. But the fact is, technology is, by definition, in a constant state of flux. Most changes are for the better, even if some of them are tough to keep up with.
I can’t imagine anyone with a rational viewpoint being able to honestly look at the iPad and explain in a convincing way how Apple has made the world a worse place as a result. The iPad’s totally cool. There’s no arguing that.
Anyone who decides to ignore technological improvements in favor of “the same old thing” is in serious danger of disappearing into obsolescence. And for a content marketer, that’s the kiss of death as far as I’m concerned.
My take on the mobile revolution: I don’t think it changes things that dramatically. Content is content. It’s just a matter of determining how best to get it in the audience’s hands.
These days, and going forward, the best way will likely include some form of mobile optimization. But since the bulk of what we do is online, it’s pretty much a matter of making sure the sites we use (and the coders we work with) know what they’re doing. For the most part, they do. It’s their job.
So, for the most part, we can concentrate on continuing to create spectacular content.
It’s our job.
- Apple’s iPad3 a Wakeup Call for B2B Marketers (contentmarketinginstitute.com)
- Why the Massive Move to Mobile Computing Changes Content Marketing Rules (web2.sys-con.com)
- The Myth of Mobile Content Marketing (copyblogger.com)
- 150+ Content Marketing & Social Media Predictions for 2012 (contentmarketinginstitute.com)