Darth Vader with Google Chrome in his eyes

Another Sign that Google+ is Indeed the SocMed Empire of the Future

Darth Vader with Google Chrome in his eyes
“Your lack of faith is disturbing.”

I’m a weird Google fanboy.

What I mean is, I absolutely love the idea of what Google offers, from Google Plus to the office apps and calendar.  And I’m an avid user of all of the above.

But, frankly, I’m still not 100% sure how to integrate everything the way it’s obviously been designed to integrate.  And I’m sure I’m not using any of it to its maximum potential.

But, one thing I definitely DO understand is Google’s thought process.

Of course, like any shmoe off the street, I fail write down a frighteningly high number of insights and ideas that pass through this swiss cheese brain of mine.  So, you’ll just have to trust me when I tell you:

I saw this coming:

Google+ for Enterprise

The Altimeter Group did an excellent piece covering this announcement and what it means, so I’m not going to bother going too deep into it.  Definitely check out their article, “Google+ the New Enterprise Social Network?” in full.

But let me just say this:

Google has made it abundantly clear that Plus is no Buzz or Wave.  It’s here to stay.  And, they’ve also made it clear they’re not interested in battling with the big boys head-to-head.

Pay special attention to the last section of Silva’s article because it contains some serious nuggets of truth that I think mean everything to the future of social:

Google+ doesn’t seek to be the biggest social network or the one where people spend the most time. Instead, Google+ seeks to be the most embedded social feature in the lives of its loyalist users so that they will never want to leave Google.

And that’s where they’re going to win.  Google has slowly, and – for the most part – quietly built up an incredible list of useful and just plain cool tools and resources that will eventually encompass anything and everything you want to do online.

Sure, maybe Facebook is bigger, but is it really better?  Especially when Google+ is just… there?!  All the time?!

And frankly, I don’t think it’s a bad thing.  I mean, if the entire universe migrates to Google+ eventually because it’s just simpler that way, then we’re all just that much more connected, right?



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Justin P Lambert

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