Words That Begin With You

Words That Begin With You: Welcome!

WTBWY TV: How Can You Market With Content?

This is the third in a series of videos covering some of the basics of Content Marketing.  Please let me know what you think in the comments, as I’ve never done this before!   Transcript: Hey, thanks for joining me again.  This is Justin P Lambert from Words That Begin …keep reading

WTBWY TV: Why is Content Marketing So Important?

Here’s the second in a series of brief instructional videos covering some basics about content marketing.  Enjoy!   Transcript: Hi …keep reading

Do You Still Need a Company Brochure?

Do You Still Need a Company Brochure?

I’m a member of a LinkedIn group called The Association of Independent Business Consultants and had the opportunity to participate …keep reading

WTBWY TV: What is Content Marketing?

Enjoy the first in (what I hope will be) a long line of brief, instructional videos.  It ain’t much, but …keep reading

Three Vital Content Marketing Lessons Rush Taught Me

Three Vital Content Marketing Lessons Rush Taught Me

I happen to be a huge Rush fan. There.  I said it.  Razz me if you will. But the fact …keep reading

Aaron Rodgers Is the Greatest Content Marketer in the NFL!

Aaron Rodgers Is the Greatest Content Marketer in the NFL!

Did you get a chance to watch the Green Bay Packers obliterate the Oakland Raiders this afternoon? I did, and …keep reading

Purchase Motivation Primer: Greed

Purchase Motivation Primer: Greed

Very few people are comfortable being thought of as greedy. Probably some Wall Street power brokers are OK with it.  …keep reading

Web Design Infographic!

Web Design Infographic!

I received a friendly e-mail today from Francois over at ROIMedia letting me know about this awesome new infographic his …keep reading

Creating a Content Marketing Hurricane!

  Content marketing is not an overnight-success strategy. One of the reasons it works so incredibly well is that, instead …keep reading

Purchase Motivation Primer – Guilt

Purchase Motivation Primer – Guilt

It’s an unfortunate fact of life that we’re not always proud of things we have done or said. In most …keep reading

What’s the Best Way to End It All?

What’s the Best Way to End It All?

I realize, of course, that the title of this post is a touch morbid. And, considering the scary uses to …keep reading

The Secret Weapon of Content Marketing

The Secret Weapon of Content Marketing

In the old James Bond flics (and every other cheesy spy movie based on them,) I absolutely love the point …keep reading

The Great Debate: Content vs. Design

I recently contributed to a conversation on LinkedIn that I think highlighted an age-old theme in online marketing. A group …keep reading

Back On the Social Media Merry-go-round

Back On the Social Media Merry-go-round

Just wanted to let everyone know that I’ve reassessed my social profile and the available options, and I’ve made the …keep reading

Purchase Motivation Primer: Exclusivity

Purchase Motivation Primer: Exclusivity

No one wants to be invisible.  No one wants to melt into the crowd. Sure, there may be the occasional …keep reading

Do Your Landing Pages Hit the Target?

Do Your Landing Pages Hit the Target?

Like any other marketing strategy, building and exploiting landing pages effectively requires forethought and planning.  It’s not necessarily as simple …keep reading

Purchase Motivation Primer: Fear

It’s sad but true: fear motivates. Just think about a scary movie, or a scary situation you found yourself in.  …keep reading

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